Report calls for better evidence on the use of AI in career guidance to ensure all young people benefit 

By Nuffield Foundation

According to a landmark review published today, AI is beginning to shape young people’s transitions from education to work at a time when they face heightened challenges. While AI tools may offer opportunities for better access to personalised information and employment, they also pose risks including around data privacy, wellbeing and increased inequalities.  

The report, Navigating the future: a landscape review of AI in career guidance for young people, jointly published by the Nuffield Foundation and the Ada Lovelace Institute, is the first in-depth exploration of AI in UK career guidance, across secondary, further and higher education and into work. The collaboration brings together Nuffield Foundation’s deep expertise in education and youth transitions and the Ada Lovelace Institute’s focus on the relationship between AI and data-driven technologies and the impact on the people affected by them. 

Young people are currently negotiating heightened challenges in the transition from education to work. Competition for jobs is high due to reduced opportunities and AI tools making it easier to apply for roles. Rising levels of economic inactivity reflect growing and circumstantial challenges faced by young people and graduate employment opportunities are contracting. 

AI systems have been used for decades for matching individuals with career pathways and jobs, and for labour market analysis. But there has been a surge of interest among careers practitioners in the potential for newer foundation models to improve access to personalised information, advice and guidance.  

The review describes how AI is being used with the intent of improving access to careers information, offering a hybrid chatbot/human approach to careers advice and guidance, supporting equity and inclusion, increasing efficiency for career practitioners and widening access to employment. Young people are also using easily accessible AI models or large language models such as ChatGPT for career exploration which risks ill-informed career decision-making based on biased and inaccurate data and threats to data privacy and safeguarding. 

The review aims to deepen understanding of the opportunities and risks of AI in career guidance and to support AI developers, policy and education experts to navigate these issues. It emphasises the importance of taking a purpose-led approach, supporting the workforce to adapt, and building evaluation evidence, highlighting priorities for further research.   

Dr Emily Tanner, lead author and Education Programme Head at the Nuffield Foundation said:  

“As we explore the potential of AI for careers support, we must keep a keen eye on equity and ensure young people most in need have access to the highest quality information, advice and guidance. Better evidence is required to determine what role AI should play and new work funded by the Nuffield Foundation is underway to build sector consensus about what good practice looks like.”  

Alongside a literature review, 22 organisations were consulted to inform the report, spanning career development practitioners, educators, employers, technologists and policy officials.  

Some of the recommendations from the report include: 

  • Policymakers should invest in careers infrastructure to ensure education providers can give every young person access to personal guidance from a human professional in addition to appropriate digital support. 
  • AI developers should build with ‘safety by design’ at the core of their products and engage with end users and research to understand how young people use Large Language Models (LLM) chatbots and the guardrails needed to ensure safety. They should also develop and test products to support young people with different special educational needs and disabilities.  
  • Career development practitioners should target professional (human) careers support at students from disadvantaged backgrounds and ask digital providers for evidence of effectiveness and details on how models work to inform procurement decisions. 
  • Education leaders should provide clear AI policies to careers advisers working with young people. 
  • Employers should ensure any use of AI in recruitment processes promotes inclusion and fairness.  
  • Researchers and funders should investigate the effectiveness of different hybrid models of chatbot- and human-led guidance for different use cases. Research should also explore how to design and implement hybrid models inclusively and to reduce the inequalities in access to guidance.  
By Nuffield Foundation

Explore our projects

Over-the-shoulder shot of a female secondary school teacher having a one-to-one conversation with a male teenage student. They are both sitting down and she is maintaining eye contact as she is talking. The teacher is smiling and sharing a positive interaction with the student.
In progress

Education | 2026 - 2028

The impacts of Relational and Restorative Practice in school

View project
Young girl smiling and reading book on green sofa
In progress

Education | 2026 - 2028

Love to Read Phase 2: A large-scale evaluation

View project
In progress

Education | 2026 - 2027

The effects of permanent school closures on pupils’ outcomes

View project
In progress

Education | 2026 - 2028

The long-term impact of student loans in further education

View project
Young woman using a digital printing machine on an apprenticeship
In progress

Education | 2026 - 2027

Apprenticeship Pathways

View project
Early years professionals playing with children
In progress

Education | 2026 - 2028

Noise in early years settings for children from under-privileged backgrounds

View project
Female Student Standing Outside College Building
In progress

Education | 2026 - 2027

How do students with SEND fare in the transition to post-16 education?

View project
Parents with baby
In progress

Education | 2026 - 2028

Your Baby and You: Developing the home learning environment for babies

View project
A cheerful young man wearing a green apron and a grey hoodie. He is placing fresh baked goods outside a cafe, holding a bowl filled with freshly baked bread. The cafe is in the background.
In progress

Education | 2026 - 2027

Student employment and subsequent education and labour market outcomes 

View project
Pioneering study reveals teaching techniques which boost exam performance: a teacher sits on a desk among her secondary school pupils, all looking at the board
In progress

Education | 2026 - 2027

A study of multi-grade teaching in English primary schools

View project
In progress

Education | 2026 - 2027

Education pathways for unaccompanied asylum-seeking children

View project
In progress

Education | 2026 - 2028

School climate and pupil belonging, attendance and achievement

View project
In progress

Education | 2026 - 2027

The effects of permanent school closures on pupils’ outcomes

View project
Female Student Standing Outside College Building
In progress

Education | 2026 - 2027

How do students with SEND fare in the transition to post-16 education?

View project
Young woman using a digital printing machine on an apprenticeship
In progress

Education | 2026 - 2027

Apprenticeship Pathways

View project
Young girl smiling and reading book on green sofa
In progress

Education | 2026 - 2028

Love to Read Phase 2: A large-scale evaluation

View project
Pioneering study reveals teaching techniques which boost exam performance: a teacher sits on a desk among her secondary school pupils, all looking at the board
In progress

Education | 2026 - 2027

A study of multi-grade teaching in English primary schools

View project
Over-the-shoulder shot of a female secondary school teacher having a one-to-one conversation with a male teenage student. They are both sitting down and she is maintaining eye contact as she is talking. The teacher is smiling and sharing a positive interaction with the student.
In progress

Education | 2026 - 2028

The impacts of Relational and Restorative Practice in school

View project
Parents with baby
In progress

Education | 2026 - 2028

Your Baby and You: Developing the home learning environment for babies

View project
In progress

Education | 2026 - 2028

The long-term impact of student loans in further education

View project
In progress

Education | 2026 - 2027

Trialling an assessment protocol for LLM-powered careers advice 

View project
Teaching assistant plays with little boy at nursery
In progress

Education | 2025 - 2026

Room to Grow: School-based Nursery Places and the Disadvantage Gap

View project
In progress

Education | 2026 - 2028

School climate and pupil belonging, attendance and achievement

View project
Early years professionals playing with children
In progress

Education | 2026 - 2028

Noise in early years settings for children from under-privileged backgrounds

View project
In progress

Education | 2026 - 2027

The effects of permanent school closures on pupils’ outcomes

View project
Female Student Standing Outside College Building
In progress

Education | 2026 - 2027

How do students with SEND fare in the transition to post-16 education?

View project
Young woman using a digital printing machine on an apprenticeship
In progress

Education | 2026 - 2027

Apprenticeship Pathways

View project
Young girl smiling and reading book on green sofa
In progress

Education | 2026 - 2028

Love to Read Phase 2: A large-scale evaluation

View project
Pioneering study reveals teaching techniques which boost exam performance: a teacher sits on a desk among her secondary school pupils, all looking at the board
In progress

Education | 2026 - 2027

A study of multi-grade teaching in English primary schools

View project
Over-the-shoulder shot of a female secondary school teacher having a one-to-one conversation with a male teenage student. They are both sitting down and she is maintaining eye contact as she is talking. The teacher is smiling and sharing a positive interaction with the student.
In progress

Education | 2026 - 2028

The impacts of Relational and Restorative Practice in school

View project
Parents with baby
In progress

Education | 2026 - 2028

Your Baby and You: Developing the home learning environment for babies

View project
In progress

Education | 2026 - 2028

The long-term impact of student loans in further education

View project
In progress

Education | 2026 - 2027

Trialling an assessment protocol for LLM-powered careers advice 

View project
Teaching assistant plays with little boy at nursery
In progress

Education | 2025 - 2026

Room to Grow: School-based Nursery Places and the Disadvantage Gap

View project
In progress

Education | 2026 - 2028

School climate and pupil belonging, attendance and achievement

View project
Early years professionals playing with children
In progress

Education | 2026 - 2028

Noise in early years settings for children from under-privileged backgrounds

View project
Reported

Education | 2025 - 2025

Exploring Multi Academy Trust approaches to Artificial Intelligence

View project
Pre-school students sitting in an art classroom being taught by a teacher. The classroom is colourful and the children are sat at a big table.
Reported

Education | 2024 - 2026

A comparative analysis of EY workforce policy in the four UK nations

View project
Reported

Education | Welfare | 2024 - 2026

Choices, chances, and transitions around creative further and higher education

View project
Young girl using an iPad at home
Reported

Education | 2024 - 2024

Early years digital media literacy review

View project
Secondary school music teacher smiles at students working together at a keyboard.
Reported

Education | 2024 - 2026

Teacher recruitment & retention challenges in England

View project
Sixth form student smiling in a classroom while a teacher helps a classmate in the row behind him
Reported

Education | 2023 - 2025

The Extended Project Qualification: An Opportunity for All?

View project
Teenage sixth form students walking into college
Reported

Education | 2023 - 2025

Revisiting the raising of the participation age to 18 in England

View project
Two little boys and a little girl, all wearing primary school uniform, work together to solve a puzzle in their classroom.
Reported

Education | 2023 - 2025

What has ‘Free School Meals’ measured and what are the implications?

View project
Grandmother with little children with pen and paper
Reported

Education | 2023 - 2025

Improving early mathematical skills by supporting home learning

View project
Early years professionals playing with children
Reported

Education | 2022 - 2024

Understanding the take-up of early education entitlements

View project
Male and female apprentices looking at car engine
Reported

Education | 2022 - 2025

Work or study? Gender and the transition from school to work

View project
Two teenage male pupils study a science lesson as part of their post-16 options
Reported

Education | 2019 - 2024

Post-16 pathways: the role of peers, family background and expectations

View project
Search projects

We improve people’s lives by funding research that informs social policy, primarily in Education, Welfare and Justice. We also fund student programmes that give young people skills and confidence in science and research.

We offer our grant-holders the freedom to frame questions and enable new thinking. Our research must stand up to rigorous academic scrutiny, but we understand that to be successful in effecting change, it also needs to be relevant to people’s experience.

Profile