Density is a derived quantity - we measure two other quantities (mass and volume) and then calculate density. A first time learner, however, deserves first to understand the concept - and that takes careful teaching and a little time. Moreover, different techniques are required for solids, liquids and gases.
Many students imagine that a gas such as air has no mass. Carefully 'weighing' air can help students later to answer some startling questions: What's the mass of air in a classroom? The height of the atmosphere? The average speed of air molecules?